For Lead Gen & SaaS Companies Spending €25K+/Month
Get a Full Google Ads Overhaul in 90 Days That Pays for Itself 3X Over — Or It's Free.
Using my proven 9-step framework, I will personally optimize your entire Google Ads engine and realize its full potential. If it doesn't generate at least 3X what you paid me within 90 days — you don't pay a dime.
If I don't deliver, you don't pay.

5 out of 5 (26)
You're spending +€25K / month on Google Ads ...
...but you have no idea if it's truly working.
Incoming leads aren't qualified. Your CPA is wildly fluctuating. You're pouring in budget, but you're stuck hitting a plateau. And deep down... you know there's more potential and your account could (and should) be doing way more.
What if I can guarantee you I will 3X your investment after 90 days - or pay nothing at all?
Introducing my 90-day Done-For-You Google Ads Transformation, designed for high-volume Lead Gen & SaaS companies. Based on a proven 9-step framework. With a full money-back guarantee.

Hi, my name is
Bob Meijer 👋 ...
I've rebuilt over 100 Google Ads accounts.
I'm a 2x Top 50 Most Influential PPC Expert (2024 & 2025) in the world, managing €2M+/mo in ad spend, and the founder of PPC Mastery — one of the largest Google Ads communities in the world.
Over the past 10 years, I have:
- 🚀Scaled an account from €200K/year to €14.8M/year.
- 📈Increased conversions by 253% YoY (with a 60% drop in CPA).
- 🎓Taught 1000s of specialists to get the most out of Google Ads.
This Is what I've learned.
Most campaigns fail not because of bad keywords or poor bids — but because advertisers never look beyond the Google Ads UI.
That's why I developed a 9-step success formula that goes beyond the platform itself. I will optimize your offer, your landing page, your campaign structure, your targeting — all of it.
I will rebuild your entire account hands-on — and showing you exactly how to take it over yourself when we're done. No retainers. No upfront cost. No fluff.
The 90-Day Google Ads Transformation
Transform your ROI with my hands-on, comprehensive Google Ads rebuild — leveraging a proven 9-step formula that optimizes both inside and outside the platform.
You get:
- ✓Complete account rebuild delivered in just 90 days.
- ✓Tailored strategy built around your specific business economics.
- ✓Detailed handover process enabling full in-house management.
- ✓Performance guarantee with 3X ROI on my fee (or it's free).
- ✓No upfront costs with success-based payment structure
- ✓Fixed-price package with clearly defined deliverables
Only 1 spot remaining for Q2
Results that speak for themselves.

Results:
- ✓253% increase in conversions (YoY)
- ✓60% avg. CPA reduction (YoY)
- ✓456% increase in conv. rate (YoY)
This account was not properly managed, and opening it felt like stepping into a time machine — teleporting to 2021. Campaigns and ad groups were heavily fragmented, and the power of Google AI was not fully harnessed.
I went in quite aggressively and decided to start from scratch. An empty sheet if you will. I paused all campaigns and used the account's historical SQR data + the Keyword Planner to build up the Search campaigns from the ground up.
Campaigns and ad groups were heavily consolidated (using my Modern Search approach), and Google AI was fully utilized from the start: RSAs, DSAs, Broad Match, Target CPA, OCT, you name it.
After flipping the switch in November '23, we instantly saw a massive boost in conversions and CVR. Our impressions and clicks didn't grow; it even decreased. Smart Bidding doubled down on what worked well and ignored the rest. My client's budget was spent way more effectively, and our (abs.) top impression share skyrocketed on high (conversion) volume queries.
Not convinced yet?

Results:
- ✓Scaled from 126k to 8,6M in spend.
- ✓From 200k to 14.8M in revenue.
- ✓Increased profitability by 32% YoY.
When I started working for this SaaS client back in 2017, they were operating only in the Netherlands and Belgium with modest ad spend. Taking a methodical approach, I helped them expand across 25 different languages while implementing a custom CLV framework that revolutionized their Google Ads strategy.
The framework uses predictive modeling to identify high-value customers, feeding this data back into Google Ads through Value-Based Bidding—allowing us to bid more aggressively on potentially profitable customers (and vice versa).
The results speak for themselves: I scaled from €126K to €8.6M in ad spend and €200K to €14.8M in revenue. While the initial years focused on revenue growth, from 2023 onward we pivoted to profit optimization, resulting in a 32% year-over-year increase in profitability.
By leveraging sophisticated bidding strategies and continuous optimization, we transformed a regional player into a global profit machine with impressive profitability metrics.
I've worked for companies like ...








... And also taught Google Ads to A-brands like:















... And yes. Even to Google themselves! 🤫

A simple 3-month process
In just 90 days, I will personally rebuild and optimize your entire Google Ads engine — inside and outside of Google Ads — using my proven 9-step success formula.

Deep dive & strategy.
In the first month, I will do a full account audit, do a full deep dive in your business to understand your Unit Economics and make sure our Google Ads goals align with your business goals.

Full Google Ads overhaul.
In the second month, I will completely rebuild and optimize your account, using my proven 9-step framework for Google Ads success. Including your offer, landing pages, tracking, and more!

Stabilize & scale.
In the third month, I will optimize and double down on what's working and get rid of any cost drainers. Lastly, I will prepare a detailed handover so you can do it yourself (optionally: done-with-me)!

Deep dive & strategy.
In the first month, I will do a full account audit, do a full deep dive in your business to understand your Unit Economics and make sure our Google Ads goals align with your business goals.

Full Google Ads overhaul.
In the second month, I will completely rebuild and optimize your account, using my proven 9-step framework for Google Ads success. Including your offer, landing pages, tracking, and more!

Stabilize & scale.
In the third month, I will optimize and double down on what's working and get rid of any cost drainers. Lastly, I will prepare a detailed handover so you can do it yourself (optionally: done-with-me)!
90-Day Risk-Free Guarantee Phase
After I complete the full Google Ads transformation, we'll determine if you owe me anything at all. Here's how we'll measure success:
We define success upfront.
During onboarding, we'll align on what a 3X ROI on my fee means for your business. Typically, this means for every €1 you pay me, your business should make at least €3 back — after ad spend.
We set a clear baseline.
Before I touch anything, we'll benchmark current in & out-of-platform KPIs: Conversion volume, Customer Acquisition Costs (CAC), Return on ad spend (ROAS), Profitability metrics, etc.
You get transparent tracking.
I'll help you implement the right conversion tracking, attribution, and more to ensure every lead and sale is tracked accurately so we can easily measure success — your success and mine.
I do my thing.
Over the course of 90 days, I will personally rebuild and optimize your entire Google Ads account — inside and outside of Google Ads — using my proven 9-step success formula.
We evaluate results.
At the end of the 90-day post-implementation window, we'll compare performance vs. the baseline. If I wasn't able to deliver, you don't owe me a cent.
Not every business qualifies. Here's why:
This is NOT for you if:
- ✕You want someone to "just manage the account".
- ✕You're looking for a Google Ads specialist to "just set things up".
- ✕You don't want a foundation that sets you up for long-term success.
- ✕You're hoping for some magic without having to do anything yourself.
This IS for you if:
- ✓You're spending +€25,000 / month on Google Ads.
- ✓Your account qualifies as a Lead Gen or SaaS account.
- ✓You want to squeeze every drop of value out of your ad spend.
- ✓You want to finally own a scalable, AI-first Google Ads engine.
Only 1 Spot Per Quarter — By Application Only.
As I want to create real impact, I only take on one transformation per quarter. This isn't about volume — it's about giving everything I've got, pushing boundaries, and breaking records.
With just one client at a time, I can give you undivided attention, deep strategic alignment, and a transformation that delivers results long after we've wrapped up.
I receive more applications than I can take on — so if you want to be considered, you'll need to pitch me.
Only 1 spot left for Q2
Here's how my unique, 90-Day Google Ads Transformation compares to traditional retainers.
My 90-day Google Ads Transformation.
Starting at ...
€9,999
(one-time)
Including my risk-free guarantee!
- ✓90-day full build + 90-day support.
- ✓You own everything I deliver.
- ✓Build, transform, and hand over.
- ✓Work with 1 client at a time.
- ✓3X ROI on my fee or you don't pay.
Only 1 spot left for Q2
Traditional Retainer-Based Solutions.
(Usually) starting at ...
€2,000 / month *
- ✕Retainer with unclear end.
- ✕Deliverables may not be yours.
- ✕No incentives to max. efforts.
- ✕Juggling multiple accounts.
- ✕No performance guarantee.
* Based on a €25k/mo Google Ads account. Excluding start-up fees!
Frequently Asked Questions
My No-Risk Guarantee
I normally don't offer money-back guarantees for my services, but this isn't a typical offer. After reviewing and transforming dozens of high-spending Google Ads accounts, I'm 100% confident I can unlock massive untapped potential in yours.
So here's the deal:
If, within 90 days after the transformation, your new Google Ads engine doesn't generate at least 3X your investment in me, I'll refund you in full — no questions asked.
You are not just a client to me — you're a partner. And I take that very seriously. Because when I do my job right, you'll get results that make a measurable impact. That's why people talk about this program. That's why the best clients pitch me.
Ready to Unlock the Full Potential
of Your Google Ads Account?
No upfront fees. No retainers. No guesswork.
Just results — or you don't pay.
Only 1 spot left for Q2